Chunk Chocolate
Design Category: Packaging
Chunk Chocolate is a packaging and branding approach made for adventurous chocolate lovers who crave bold, unexpected flavors. A vibrant color palette and lively illustrative mascots bring every flavor to life, giving each bar its own personality and story.
The design concept transforms Chunk Chocolate into an experience of discovery and delight that invites customers to savor indulgence with character, color, and creativity.
Research + Process
Original Project: Stamp Illustrations
Before Chunk Chocolate, the characters were created for a stamp illustration project inspired by American Traditional tattoos
American Traditional Tattoo Style:
Bold lines
Heavy shading
Vibrant colors
The characters were transformed into fruity chocolate mascots to support the bold and vibrant branding of Chunk Chocolate
Sketches and Mood Board →
